Panaji: The Government of Goa is launching India’s first fully tech-based online lottery, with the first draw scheduled for November 24, 2024. Rhiti Sports has been awarded the license to market and sell Goa State Online Lottery schemes, promoted by the Government of Goa.
As India’s first fully technology-based online lottery, this app-based platform is poised to revolutionize the lottery landscape with its seamless technology, transparency, and unprecedented accessibility. With the marketing license issued by the Directorate of Small Savings and Lotteries, Government of Goa, Great Goa Games is set to become a trailblazer in India’s lottery industry, which currently operates largely on a paper ticket-based system prevalent in over 10 states in India. The new online system will be entirely paperless, leveraging cutting-edge technology to provide seamless opportunities for lottery enthusiasts across the country.
Elated about the launch, Mr. Arun Pandey, Founder of Rhiti Group, said, “We are thrilled to launch Great Goa Games, India’s sole completely technology-based online lottery brand. At Rhiti Sports, our mission is to democratize opportunities through technology. Great Goa Games will not only offer an unparalleled experience for players but also build trust and excitement. This initiative underscores our commitment to societal betterment through innovation, making the lottery accessible and rewarding for everyone.”
The digital platform will allow individuals from diverse backgrounds, especially the unskilled workforce, to easily engage with the lottery, increasing participation rates across various demographics. By democratizing access to online lottery opportunities, Great Goa Games aims to bridge socio-economic divides and address the loss of tax revenue to the government, which is estimated at approximately Rs. 2 lakh crores. This enhanced accessibility not only empowers individuals to try their luck but also creates a sense of community, as people come together to share experiences and dreams of winning.
The new online lottery will play a pivotal role in promoting responsible gaming through advanced technology, transparency, and driving positive social change. Features such as educational resources on responsible play will help users better understand the risks and rewards of lottery participation.
Additionally, the online lottery will ensure transparency in its operations, allowing users to track how lottery proceeds are used, particularly in funding social initiatives such as education and healthcare. This level of accountability fosters trust within the community, encouraging players to support causes that align with their values. By integrating technology into the lottery ecosystem, Great Goa Games will not only revolutionize the lottery industry but also contribute to a more informed and socially responsible society.
Commenting on the development, Mr. Narayan Gad, Director of the Directorate of Small Savings and Lotteries, said, “Lottery as a form of gaming and entertainment is now accepted across India. With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry. The technology-based product will enhance transparency and ensure better monitoring and regulation of operations.”
Mr. Arun Pandey, a former Ranji-level cricketer, successfully transitioned to the corporate arena, carving a niche in sports marketing. Leveraging his deep understanding of the sports ecosystem, he played a key role in designing innovative campaigns that elevated Indian sports. He was instrumental in managing MS Dhoni’s brand, including co-producing the biopic MS Dhoni: The Untold Story. Expanding his vision into the digital frontier, Mr. Pandey had previously collaborated with Mr. Amitabh Bachchan and Mr. Stan Lee to launch exclusive NFTs through his beyondlife.club initiative.
