Blackberrys, India’s leading menswear brand, has launched its newest wedding collection at its very own flagship store in Goa, India. Blackberrys has 280+ exclusive stores and over 1250 customer points across the country with Goa being a core part of its journey for over 12 years. To provide a best-in-class experience, the Panjim store, which is spread across a 2500 sq.ft. area, has been fully upgraded with its newest identity. The store provides an all-new experience featuring a myriad of offerings and incorporates the latest trends in menswear fashion.
Blackberrys is known for its high-quality, stylish clothing; and the all-new Goa store welcomes its customers to experience the brand in a whole new way. Blackberrys also has its other store at Mall De Goa, Sangolda.
The glamorous event showcased the unveiling of its campaign ‘Fit for the Big Day’ and its newest collection, which is tailored to make men look impeccable and leave a lasting impression on their special days.
The exclusive range of suits, tuxedos, blazers, and ethnic wear is the perfect blend of sophistication and modernity. With a wide range of colors, fabrics, and styles to choose from, we have something for everyone – whether you’re an ethnic wear enthusiast or a western lover. From two-piece and three-piece suits to bandhgalas and jackets, the range has something for every occasion.
Also, for the first time, Blackberrys has launched ‘Book an appointment’ facility where one can choose his preferred time for a personalized experience.
At the event, Mr. Nitin Mohan, Co-founder & Director – Blackberrys said, “I am excited to unveil our newest celebratory collection at our all-new store in Panjim. We are committed to providing a great experience for our customers, and the store is poised to provide an exciting experience & cater to ever-growing Goa’s aspirations.”
Blackberrys Biggest Expansion Drive
Blackberrys aspires to partner with every Indian man in its success story and to fuel this aspiration, it plans to expand rapidly across the country with over 150 new stores in the next year. With its presence in more than 300+ cities, this expansion is a clear indicator of its dedication & commitment to catering to the fastest-growing Indian market. Blackberrys has also ramped up its Omni-journey with presence across all key market-places and with the launch of its very own www.blackberrys.com last year.
He adds further, “The Company’s goal is to partner with every Indian Men in their success journey and this rapid expansion will durthwr enhance access across geographies”
It has been 30 years since the brand’s humble beginnings in the narrow streets of Chandni Chowk, Delhi – 6. Since then, Blackberrys has risen by leaps and bounds to successfully redefine men’s fashion.
The brand has adapted, evolved and innovated with the times to provide the best wardrobe choice to Indian men. Blackberrys identity ‘ the rising firebird’ symbolizes its role as the catalyst for success, fitting perfectly into the role of every Indian man’s partner in rising, as he sprints towards his ambitions with a burning desire to keep winning. The brand encourages its customers to celebrate new beginnings, break new grounds and stretch their wings along with the new tagline “Keep Rising”.
With its deep understanding of modern Indian Men, the brand promises to enable its consumer in writing his unique success story while keeping his look immaculately sharp and stylish. From formal wear like trousers, suits, jackets and blazers, the brand later added semi-formal and casual offerings such as khakis, shirts, denim, T-shirts and innerwear, and even shoes and accessories.
NITIN MOHAN, CO-FOUNDER AND DIRECTOR
Mr. Mohan hails from a family with a proud history of over 130 years in the clothing industry and is connected with Sri Ram & Sons. Growing up around various kinds of fabrics piqued his interest in exploring the world of garments. An alumnus of the National Institute of Fashion Technology Delhi, Mohan specialised in Garment & Textile Manufacturing.
In 1991, Nitin Mohan co-founded Blackberrys, India’s leading men’s fashion brand, along with his brother Mr. Nikhil Mohan. Today, more than 30 years after its inception, Blackberrys is set to rewrite the Menswear fashion industry in India.
One of the reasons for its rising success is that he believes in delivering product excellence and to actualize that belief, he actively drives the operation strategy of the brand – right from the crafting of the product, to designing strategy, to ensuring smooth supply chain management. His active involvement is the reason the brand could progress from wholesale to retail, and finally, to the leading men’s fashion brand it is today. The measure of his success is realized in his roles as an entrepreneur and a visionary. The Mohan brothers are committed to giving back through the multiple centres they have established under the Mohan clothing Pvt. Ltd. roof, including Nayi Umang in association with Sakshi -NGO, Pardada – Pardadi Educational Society. He is an avid traveller who loves spending time outdoors and is passionate about biking.