Awards recognise Jio’s market leadership; JioPhone – India ka smartphone; and the new interactive gaming platform Jio Cricket Play Along
Jio, the digital services brand conceived with a mission to connect everyone and everything, has won three top awards at the prestigious Golden Globe Tigers Award. Jio and two of its pioneering initiatives have been recognised for bringing unique and meaningful benefits of digital life to Indians.
Reliance Jio Infocomm Ltd. (‘Jio’) was conferred the Market Leadership Award for connecting over 300 million Indians on the world’s largest mobile data network. Jio is a world-class all-IP data strong future proof network with latest 4G LTE technology. It is the world’s largest mobile data network and is India’s largest wireless broadband service provider. Reliance Jio has been at the forefront of technology and innovation bringing transformational changes to the Indian digital services space and propelling India into global leadership in the digital economy.
The Best Campaign – Advertising in Mobile Gaming Environment Award went to Jio Cricket Play Along (JCPA) which brought people together to celebrate the most loved sport in the country by turning spectators into participants, getting India closer to Cricket, their favourite teams and players. Users can engage with Jio Cricket Play Along on their mobile screens while matches are broadcast live on television. The concept is based on the fundamental principle of interactivity to ensure that viewers could not only watch their favourite cricket contest but could also be a part of the same by predicting the outcome of the live match in real-time. The game is available to both Jio and Non-Jio subscribers.
JioPhone, India ka Smartphone, known for accelerating India’s digital transformation was recognized for the Best Mobile Strategy. JioPhone was launched with the objective of empowering every Indian with the power of digital services, especially those, who could not afford a smartphone. JioPhone, with its unique proposition has enabled millions of feature phone users in India to migrate to Jio Digital Life and enjoy the benefits of data. Standing true to its promise, JioPhone has offered disproportionate value to users through an enriched digital life ecosystem.
Jio bagged the honours in these three categories ahead of several other entries from leading global brands this year. The Golden Globe Tigers Awards 2019 were presented to the winners at a special evening organised at Kuala Lumpur, Malaysia.
The Golden Globe Tigers Awards aims to recognise “TIGERS” in marketing, branding CSR & social innovation, education & academic across leadership levels among individuals and organizations. The Golden Globe Tigers awards is multifunctional, multidiscipline across segments and industry focused.