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Monday, April 12, 2021

From runway to your wardrobe: AJIO launches DRENCH COATS





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Bengaluru: AJIO, India’s leading online fashion e-retailer, known for its on-trend, freshest styles and high-on fashion aesthetic has updated the trend yet again with its all new collection of Drench Coats – funky series of transparent jackets and coats in prints and colours that are runway worthy.
Camouflage prints, modern checks, florals and pop colours, all take on a new and bold rendition in the AJIO Drench Coat. The pieces should be in wardrobes not just because they are monsoon must-haves, but because they are all-year fashion statements!
The transparent jacket has transformed from a rainy weather accessory to a fashion must-have at fashion weeks across the globe. This cool and clear trend is increasingly being sported and loved by fashionistas around the world. Rain proof and heat sealed – these Drench Coats are all year around, versatile styles to own. Available exclusively at AJIO.com and Reliance Trends stores, this collection is available at INR 3999 onwards for men and women.
“Being bang-on trend is the DNA of AJIO. The customer today is truly global and always on the go. We aim to complement the consumer perfectly by keeping our styles current and on-point. The Drench Coat collection is our innovative spin on the clear jacket which has taken the fashion scene by storm and of course each piece carries the AJIO signature with distinctive prints and colour combinations.”, said AJIO Spokesperson.
Launched in 2016, AJIO’s private label over the years has become synonymous with global fashion trends. Bringing specially curated men’s and women’s apparel and accessories collection, AJIO has become the go-to platform for the fashion enthusiasts in the country.
ABOUT AJIO.com
A Reliance Retail initiative, AJIO is the ultimate destination for trendiest and freshest styles. With a wide range extending from value, premium to bridge to luxury, AJIO brings the best of fashion to customers across the country.
Strengthened by Reliance Retail’s extensive sourcing, supply chain and operations capabilities, AJIO.com offers more than 1,50,000 options from 450+ brands and 50,000+ exclusive styles.

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