- Over 19 SUVs participated in four challenging and technical obstacles
Goa: Mahindra & Mahindra Ltd. (M&M), successfully concluded the 163 rd edition of the Mahindra Great Escape – Off-Roading Trophy in Goa under the Mahindra Adventure umbrella brand. 19 vehicles from the Mahindra stable participated in the coveted Off- Roading Trophy challenge.
The trophy challenge participants were flagged from Regenta Resorts, Varca Beach in Goa on 24 August 2019. Goa is known for its budding off-road clubs and growing off-road enthusiasts and the Off-Roading Trophy was the perfect platform to test both man and machine. The event saw Mahindra vehicles take on a number of difficult obstacles during the ‘Trophy Round’. From tackling slippery inclines and descents to navigating over rocks and crossing streams, it put both the drivers and their machines to the ultimate test. Ajith Kumar won the Modified category, Dattaraj Lawande finished first in the stock category and Maithili Bhobe was the winner of the ladies category. All the winners will get a fully paid trip to compete in the Off- Roading Trophy 2019-209 finals at Igatpuri.
The Mahindra Great Escape was first conceptualized in 1996 as a non-competitive, off-road event meant to encourage Mahindra customers to test the strength and performance of their vehicles on tough terrains. Over the years, the Great Escape has developed the reputation of being one of India’s most thrilling off-road events with each edition seeing enthusiastic participation from die-hard Mahindra fans and customers across the country. The winners of various Great Escapes held throughout the year, will compete for the grand prize; a new Thar 4*4 at the Off Roading Trophy which will be held at the Mahindra Off-Roading Academy, Igatpuri next year.
About Mahindra Adventure
A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.
The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10 days), TriNation Escape (10 days), One lap of Iran (9 days), Himalayan Spiti Escape (10 days), The Snow Escape (7 days) & the Summit – a drive to the Everest base camp (14 days).
Mahindra Adventure Off-road Training Academy at Igatpuri is 28-acre facility, India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off- road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.