SUD Life launches ‘Jeevan Bima Sakshartha Abhiyaan’ at Goa through educational quiz as the State Lead Insurer

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Mumbai: Star Union Dai-ichi Life Insurance (SUD Life), a joint venture between two of India’s leading public sector banks, Bank of India and Union Bank of India, and Dai-ichi Life Holdings Japan launched ‘Jeevan Bima Sakshartha Abhiyaan through training and educational quiz from North Goa district by promoting the usage of Insurance as a tool to secure Individuals against any unforeseen events to every eligible Individual.


The inaugural event is inaugurated by Smt Nidhi Amit Satija, Joint Secretary (Budget), Goa in the presence of Arundhaty Chakrabarty from IRDAI, Shridhar Balkrishna, SVP & National Sales Director, SUD Life and Ravinder Kumar Vice President of SUD Life.
Having been appointed as the lead insurer of Goa, by the Insurance Regulatory Development Authority of India (IRDAI),SUD Life promoted the concept of Insurance using the motto ‘Roti, Kapda, Makaan aur Jeevan Bima’ through multiple training and educational quiz from North Goa district and will cover both North and South Goa districts over the next few months with the support from district and local administration to increase Insurance coverage and penetration to the people from uninsured or under insured areas.


During the inaugural ceremony, SUD Life invited representative from Banks, Insurance companies from the district / Corporate office to collaborate and expedite Insurance awareness and penetration.
SUD Life has expressed their commitment to actively and heartily participate in fulfilling the vision of the Insurance Regulator to provide Insurance coverage to every eligible Individual.
About Sud Life: Star Union Dai-ichi Life Insurance, headquartered at Navi Mumbai, is a joint venture between two of India’s leading public sector banks, Bank of India and Union Bank of India, and Dai-ichi Life Japan, a leading life insurance company in Japan.

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